Németország – Hirdetési kampánnyal kapcsolatos szolgáltatások – Rahmenvereinbarung Digitalmarketing-Dienstleistungen Tourismus Oberstdorf

A Kurbetriebe Oberstdorf, a Kurbetriebe Oberstdorf, a non-legal entity of the Oberstdorf market, is tendering a framework agreement for digital marketing services from an agency for strategic consulting, digital media planning, campaign management, and creation from 01.02.2026. With around 485,000 guests and over 2.5 million guest nights per year, Oberstdorf is one of the most important tourist destinations in the Alpine region. Oberstdorf, as a premium class health resort and Kneipp spa, is a year-round destination with a focus on mountain and hiking sports. In 1987, 2005, 2021 and 2031, Oberstdorf was or will be the host of the Nordic Ski World Championships, and regularly hosts international top events such as the Ski Flying World Championships, World Cups and the Four Hills Tournament in the southernmost municipality of Germany. For the strategic planning, creative conception, operational management, continuous optimization and further development of the digital marketing measures of Tourism Oberstdorf, a lead agency is sought as a long-term strategic partner (Paid/im Peso-Modell). It accompanies the digital communication holistically, develops new impulses proactively and is responsible for both the strategic further development and the successful operational implementation of the agreed measures. The digital marketing is tendered as a framework agreement with a duration of one year, starting on 01.02.2027. The framework agreement is extended by a further 12 months if it is not terminated by one of the contracting parties at the latest three months before the end of the term. It ends at the latest – without the need for termination – on 31.01.2031. The subject of the framework agreement is a care as well as a project-specific specific consultation and project implementation in the fields of activity (1) Strategy & Planning with strategic (annual) planning and creative conception, strategic media planning, budget use and channel mix, knowledge transfer and innovation, (2) Creation and operational campaign management with advertising material design, operational campaign management and reporting and (3) further requirements. The details are set out in the framework agreement and the service description as well as the further tender documents.