Vokietija – Viešųjų ryšių paslaugos – Rahmenvereinbarung Kommunikationsdienstleistungen

Federal Ministry for Housing, Urban Development and Building (BMWSB) shapes central policy areas with high social relevance and public visibility: affordable housing, livable cities and regions, as well as a high-quality and sustainable building culture. The departmental communication must present complex technical content, from funding logics to regulatory projects to specific projects, in an understandable and target-group-appropriate manner, both in regular operations and in short-term political events. High requirements for technical precision, citizen-friendly language, legally secure usability and coordination must be met. For these tasks, the BMWSB relies on cooperation with specialized external service providers who reliably combine strategic consulting and operational implementation. It is intended to conclude framework agreements on the basis of Part 4 (Sections 97 et seq.) of the Act against Restraints of Competition (GWB) and the Award of Contracts Regulation (VgV) by way of negotiated procedure with a participation competition according to Section 14 (3) in conjunction with Section 17 VgV for the supply or services for "General Public Relations" (Lot 1) and "Online Communication & Moving Image" (Lot 2). A detailed description of the services to be provided can be found in the respective framework agreements and the associated service descriptions. The chosen procedure and the design of the procedure focus strongly on innovative solutions. The aim is to draw comprehensively on the knowledge of the bidders and to use their full creative potential in order to further develop the public relations work of the BMWSB and to maximize its impact. For this purpose, in the course of the procedure, conceptual ideas are to be developed both with a creative-strategic and innovative focus and with regard to organization and operational cooperation. The bidders are given a generous scope to design tailored solutions for the needs of the public relations work of a supreme federal authority. In addition, the bidders will be given the opportunity in a presentation meeting to provide a first insight into a future cooperation and, in the spirit of a kick-off meeting, to present solution concepts for sample tasks from the BMWSB's day-to-day work. In the context of the participation competition, the applicants are invited to demonstrate their suitability for providing the required services. After the completion of the participation competition, the four most suitable companies will be invited to submit an offer, with which the contracting authority can negotiate subsequently. The contracting authority expressly reserves the right, in accordance with Section 17 (11) VgV, to award the contract on the first offer, provided that this approach complies with the procurement law requirements and is appropriate in the individual case. The offers are not merely indicative, but binding. The conclusion of the framework agreements does not establish a claim of the contractor to a specific order volume or the award of a specific number of individual orders.