Germany – Business services: law, marketing, consulting, recruitment, printing and security – Rahmenvereinbarung zur strategischen Planung und Umsetzung hinsichtlich Marke und Design inklusive weiterführender Kommunikations- und Kampagnenbereichen kanal- und medienübergreifend. Beratung und Unterstützung bei der Entwicklung von Ideen und Konzepten im Sinne einer ganzheitlichen Kommunikationsstrategie, die das Unternehmen und seine Marke positiv nach innen und außen trägt.

Scope of Services

1. Consulting & Brand Management

• Consulting and support in the development, design, and implementation of external and internal communication

• Brand management: Ensuring corporate design consistency checks of products and concepts from other agencies and service providers based on existing corporate design guidelines

• Further development of the brand identity and corporate design as needed (e.g., visual language, mission statement)

• Maintenance, updating, and expansion of the brand portal (Frontify) including templates and style guide guidelines

2. Publications & Print Media

• Concept, layout, and production of target group-oriented publications (e.g., brochures, flyers, posters, advertisements, cards, invitations, tenant information, forms), including copywriting and proofreading

• Creation of map illustrations

• Quality assurance, final artwork, and final approval of all print and publication materials

3. Digital Communication

• Expansion, adaptation, and design support or creation of assets for the website and intranet

• Template creation for various ad formats for social media channels

• Creation of office templates, presentation slides, and templates (e.g., PowerPoint)

• Concept and implementation of moving digital formats such as intro/outro animations, headers, teasers, super

• Creation of infographics and graphic elements for digital applications

• Ensuring barrier-free digital media and publications (PDF, Web, Intranet)

4. Brand in Space

• Concept and development of the design system "Brand in Space" (wayfinding systems, building signage, space concepts, signage) and its continuous further development and expansion

• Design and implementation of branding in all the company's locations (e.g., corporate headquarters, property management offices, neighborhood meeting points) at various levels of brand perception (tone, presence, space design)

• Rebranding of existing mobility stations and the vehicle fleet

• Creation and implementation of space concepts including visualisation in 2D/3D representations, as well as their implementation in plans (interior architecture/architecture)

• Design of signage (e.g., construction site signs, hoarding banners, building signs, door signs, parking signs, floor markings) as well as temporary and permanent brand elements (e.g., trade fair stands, lecterns, parcel stations)

• Inventory and on-site inspections as well as planning and coordination of implementation including coordination with architects, producers, and other service providers as well as construction-related trades in coordination with our framework agreement partner for signage

5. Merchandise & Special Products

• Design and management of the production of merchandise items, including giveaways, employee and event items, in coordination with our framework agreement partner for promotional items

• Ensuring consistent implementation in corporate design

6. Events & Campaigns

• Creation of materials for internal and external events

• Development of event communication media, including roll-ups, posters, programs, trade fair stands, digital accompanying formats

• Support in the conception, design, and implementation of events, urban events, actions, and campaigns

• Implementation of image campaigns and media cooperations (e.g., out-of-home placements, digital advertisements)

7. Project Management & Coordination

• Project management and independent handling of all communication and production processes

• Interface management with internal departments and external partners (print shops, architects, producers, media partners)

• Organisation and moderation of regular status meetings and approval processes

• Documentation of all project progress

Rights of Use

The client acquires exclusively and irrevocably the rights of use and exploitation of the goods and services created within the scope of the order (concepts, ideas, designs, templates, etc.). Münchner Wohnen GmbH (including the companies affiliated with it) can use these services in all internal and external media and formats without temporal, spatial, and content restrictions. This includes the right to public presentation, to change and further process the designs, templates, concepts, etc. in any form (e.g., use in excerpts, montages, and photographic distortions, colouring or black-and-white representation), as well as the entitlement to transfer the rights of use and exploitation to third parties free of charge or for a fee (especially to media and cooperation partners). This explicitly includes the consent of the contractor to the modification and further processing according to § 23 UrhG as well as to the free use according to § 24. Münchner Wohnen also receives the right to unlimited reproduction of the products. The contractor guarantees that they have free disposal over all materials used to provide the services, as well as all supplied templates, designs, and concepts, and that they are free of third-party rights. All aforementioned claims are settled with the remuneration. After completion of the individual orders, the contractor shall, without being asked, hand over all data of the client in a suitable manner so that the client can use, change, and expand the service rendered without restriction. If names or brands are developed, the naming rights shall also be transferred to Münchner Wohnen. The costs for the exclusive rights and the transfer of the complete, exclusive, permanent, spatially and temporally unlimited and transferable rights of use and exploitation of the copyrighted partial or overall services to be provided must already be included in the cost estimate/offer. If photos are created or purchased (stock photos),