Germany – Advertising and marketing services – Leadagentur Social Media

The Hamburg Tourismus GmbH (HHT) intends to conclude a framework agreement with a lead agency for social media. A strategically advisory, conceptually strong and operationally capable partner is sought, who, together with the HHT, will further develop, plan proactively and implement defined services as required. The focus is on the social-native translation of the guiding idea "Elbphoria" as a content and creative framework for social media, as well as the establishment or further development of Instagram as the main tourist channel. A consistent platform, channel, content and activation strategy is to be developed, which will contribute to the growth of the tourism-relevant following in the national and international target markets. The scope of services includes strategy and consulting, format and content conception with a particular focus on video, editorial planning and production, community and creator management, trend and platform observation, monitoring and analysis, as well as the conception and implementation of organic and advertising social media measures. The Hamburg Marketing GmbH (HMG) can access the above-mentioned services of the framework agreement analogously to the HHT.