Belgium – Advertising and marketing services – Marché public de services ayant pour objet la désignation d’une agence de communication

The present contract concerns the selection of a communication agency to assist the EPHEC in the design, implementation and management of communication campaigns aimed at enhancing the visibility, promotion and activation of its training offers. These campaigns are mainly within the framework of: • registration periods; • open days, information sessions and similar events; • more broadly, any action aimed at supporting the attractiveness and influence of the EPHEC. In this respect, the contract covers, in particular: • a strategic dimension, including an audit of the existing communication and an in-depth reflection on the branding of the EPHEC, taking into account its identity, its values, the diversity of its target audiences and the specificity of its three schools; • the design of communication strategies tailored to the institution's objectives, particularly during registration periods, open days and actions aimed at enhancing the attractiveness and influence of the EPHEC; • the creation of creative concepts and the production of coherent and differentiating content; • the operational implementation of communication campaigns, both online and offline. The strategic audit and brand positioning reflection constitute a cross-cutting foundation on which all strategies, creative concepts and communication actions carried out within the framework of the present contract will be based. The selected agency will therefore be required to intervene throughout the communication value chain, from strategic analysis and positioning to deployment, monitoring and optimisation of the actions carried out. The detailed technical description of the expected services is set out in Sections III and IV of this special technical specifications. These sections may, if necessary, be clarified or adapted during the negotiations, in strict compliance with the principles of equal treatment, non-discrimination and transparency.