Belgium – Advertising and marketing services – Marché de services pour la conception & le développement d’une campagne de communication sur la filière laitière wallonne

The subject of the contract is the provision of services related to the design and development of a promotional campaign for the Walloon dairy sector. The present contract is a services contract, aiming to: Design and develop a global strategy to enhance the dairy sector, and implement projects to: Inform about the strengths of local dairy products and stimulate the purchase of local dairy products; Inform about and introduce the actors of the sector (producers and processors) and the quality of their work; Inform about the sector's commitments in terms of sustainability. Inform about the role of dairy products in a balanced and sustainable diet.