Poland – Advertising campaign services – Kompleksowa realizacja kampanii promującej Mapę potencjału OZE z kalkulatorem doboru instalacji

The subject of the contract is the comprehensive organisation of a campaign, which will involve developing a graphic design with production of materials, conducting a monthly campaign, and conducting a reminder campaign. The contract will be divided into III stages.

a) In Stage I, the Contractor is obliged to complete the project: i. 1 graphic poster, ii. 1 leaflet, iii. 10 graphics for social media posts, iv. 1 cover photo graphic (background image) for social media, v. 2 sponsored articles for traditional media and their internet portals, vi. 1 script and production of an animated video, vii. 1 script and production of a radio spot.

b) In Stage II, the Contractor is obliged to conduct the campaign in: i. Social media of the LIFE EKOMAŁOPOLSKA Project (Facebook – 5 sponsored posts and Instagram – 5 sponsored posts), ii. Regional press – 4 sponsored article publications, iii. Local press with a reach of at least 2 districts – 8 sponsored article publications, iv. Posters – delivery of 2060 posters to 206 addresses, v. Leaflets – delivery of 41,200 leaflets to 206 addresses, vi. Regional radio – 200 radio spot broadcasts.

c) In Stage III, the Contractor is obliged to conduct the reminder campaign in: i. Social media of the LIFE EKOMAŁOPOLSKA Project (Facebook – 5 sponsored posts and Instagram – 5 sponsored posts).

2. The Detailed Description of the Subject of the Contract (SOPZ) is Annex No. 1D to the swz, which is also Annex No. 1 to the contract.

3. The conditions for the implementation of the contract are contained in the draft provisions of the contract regarding the public contract, which will be introduced into the content of the contracts – which constitutes Annex No. 1C to the swz.

4. The Purchaser, in accordance with the provisions arising from Article 95 of the Act, specifies that it does not require the Contractor or subcontractor to employ, on the basis of an employment relationship, persons performing tasks within the scope of the implementation of the contract.

5. The Purchaser specifies that the Contractor will be obliged to transfer the proprietary copyrights to the Purchaser, in accordance with the contract.

6. The subject of the contract is co-financed from the funds of the European Union: Integrated Project LIFE-EKOMALOPOLSKA "Implementation of the Regional Climate and Energy Action Plan for the Małopolska Voivodeship".

7. CPV Code: 79341400-0 Advertising campaign management services.

8. The estimated value of the contract is 209,500.00 PLN net.

9. The Purchaser intends to allocate an amount for the financing of the contract in the amount of 500,000.00 PLN gross.