Poland – Promotional services – ZAWARCIE UMOWY RAMOWEJ W SPRAWIE WYBORU WYKONAWCY REALIZUJĄCEGO ZAMÓWIENIE DOTYCZĄCE PRZYGOTOWANIA STRATEGII KOMUNIKACJI I KONCEPCJI KREATYWNEJ ORAZ PRODUKCJA MATERIAŁÓW, REALIZACJA BADAŃ FOCUSOWYCH I PRAC GRAFICZNYCH W RAMACH KAMPANII EDUKACYJNO-PROMOCYJNYCH REALIZOWANYCH PRZEZ MINISTERSTWO ZDROWIA

The subject of the contract is to develop information, education and promotional activities by preparing creative concepts, developing creations and preparing information, educational and promotional materials in formats adapted to traditional and digital media. The Contractor's task is to develop, execute and deliver materials intended for use in various communication channels, particularly on television, radio, the internet, social media, cinemas and public spaces (outdoor), in accordance with the provisions of the Framework Agreement, the Subject of the Contract and the Contractor's Offer. The purpose of the contract is to prepare comprehensive creations and information, educational and promotional materials for use in social campaigns of varying scope, implemented during the validity period of the framework agreement. The materials will be adapted to the specifics of individual communication channels and target groups to support information, education and promotional activities related to health protection and shaping pro-health attitudes. The Detailed Subject of the Contract (hereinafter OPZ), containing the requirements and conditions for the implementation of the framework agreement, is an annex to the Draft Framework Agreement (hereinafter PPUR).