Poland – Promotional services – ZAWARCIE UMOWY RAMOWEJ W SPRAWIE WYBORU WYKONAWCY REALIZUJĄCEGO ZAMÓWIENIA DOTYCZĄCE PRZYGOTOWANIA STRATEGII KOMUNIKACJI, OPRACOWANIA KONCEPCJI KREATYWNEJ ORAZ PRODUKCJI MATERIAŁÓW W RAMACH KAMPANII EDUKACYJNO-PROMOCYJNYCH; CZĘŚCI 1÷2

The subject of the contract is the development of information, educational and promotional activities through the preparation of creative concepts, the development of creations, and the preparation of informational, educational and promotional materials in formats adapted to traditional and digital media. The Contractor's task is to develop, execute and deliver materials intended for use in various communication channels, particularly on television, radio, the internet, social media, in cinemas and in public spaces (outdoor), in accordance with the provisions of the Framework Agreement, the Subject of the Contract Description and the Contractor's Offer. The purpose of the contract is to prepare comprehensive creations and informational, educational and promotional materials for use in social campaigns of varying scope, implemented during the period of validity of the framework agreement. The materials will be adapted to the specifics of individual communication channels and target groups in order to support informational, educational and promotional activities related to health protection and shaping pro-health attitudes. The Detailed Subject of the Contract Description (hereinafter OPZ) containing the requirements and conditions for the implementation of the contract is an annex to the Draft Framework Agreement Provisions (hereinafter PPUR).