Germany – Public relations services – Unterstützung der Verwaltungsbehörde ESF bei der Öffentlichkeitsarbeit für den Europäischen Sozialfonds Plus (ESF Plus) in Thüringen

The ESF Administrative Authority in the Thuringian Ministry for Social Affairs, Health, Labour and Family (TMSGAF) requires a service provider to support public relations for the European Social Fund Plus (ESF Plus) in Thuringia. The ESF Administrative Authority is obliged, pursuant to Art. 46 et seq. in conjunction with Annex IX of Regulation (EU) 2021/1060, to carry out information and communication measures. These measures are intended to make ESF funding in Thuringia known and accessible to potentially interested groups of people. Furthermore, the people in Thuringia should be informed about the role and achievements of the ESF, as well as the results and impacts of the ESF programme in Thuringia and the projects funded thereby. The aim is to further optimise the public relations work of the ESF in Thuringia and the visibility of the funding, as well as the image and awareness of the EU. The future lead agency is to develop and implement appropriate public relations measures in addition to comprehensive communication consultancy. The contractor advises and supports the ESF Administrative Authority on call for the implementation of communication measures for ESF funding in Thuringia as a lead agency. The contract consists of conceptual, innovative and implementation-oriented components for the communication measures. In particular, the implementation of communication measures may include the following tasks:

• Developing proposals for suitable advertising measures, as well as their conception, planning, implementation and documentation;

• Realising (cross-media) campaigns, including campaign motifs, print ads, out-of-home (OoH), digital out-of-home (DOoH), online media, social media;

• Conceptualising and developing communication and advertising materials in analogue and/or digital media: ads, posters, banners, moving images (trailers, spots), podcasts; including creation, implementation and production

• Conceptualising communication and advertising materials such as brochures, flyers, films, posters, calendars, event equipment, advertising materials or merchandising including creation and implementation/production

• Ongoing maintenance and care as well as further development and programming of the ESF Thuringia website www.esf-thueringen.de (Content Management System (CMS) TYPO3 – currently: Version 13) including the development of proposals for its content design, new content and the verification of up-to-dateness. The technical requirements and conditions of the Free State of Thuringia and the Thuringian Ministry for Social Affairs, Health, Labour and Family must be observed. Any necessary coordination with the Thuringian State Computing Centre (responsible for hosting) must be carried out independently by the contractor. The technical operational responsibility remains with the contracting authority or the Thuringian State Computing Centre.

• Realising campaign websites/microsites in the existing TYPO3 system (within the framework of a subdomain or independent subpage (e.g. https://www.esf-thueringen.de/thueringenpluseuropa);

• Concepts for the use of new media and their implementation (e.g. social media);

• Conceptualising and producing films and spots as part of campaigns (e.g. for the internet, radio, TV, cinema);

• Event management: developing new ideas (events/activities/competitions/giveaways, etc.) as well as conception including branding; directing and running schedules, organisation, accompaniment and monitoring (presence, hybrid and digital). A detailed description can be found in the service description of 11.06.2026 (Document A2) and further information in Document A1 "Procedure Description and Participation Conditions".