Germany – Market research services – NPS-Benchmark-Studie im Trackingdesign

The BARMER wants to continuously measure the success of implementing measures to increase customer loyalty compared to the most important competitors. For this, a benchmark tracking for the target metric Net Promoter Score® (NPS) must be established, the key drivers for customer loyalty/acquisition must be identified, and their development must be continuously measured and reported. The basis for the measurements are online surveys of respondents in one or more panels.