Germany – Advertising and marketing services – Kreative Full- Service-Agenturen für Stromnetz Berlin GmbH​

Creative agencies to support the development and implementation of communication activities and campaigns

Stromnetz Berlin GmbH intends to award two framework agreements (framework agreement for lead agency and framework agreement for project agency) for the services of full-service agencies. The term starts on 01.01.2027 and ends on 31.12.2028, with two options to extend the term by 24 months each. Stromnetz Berlin GmbH operates the approximately 36,000 kilometre long power distribution network in the capital with over 2,000 employees and 147 trainees. In addition to network operation, i.e. the distribution of electricity to almost 2.5 million household and commercial customers, the company's core tasks include:

• maintenance, servicing, modernisation and new construction of cables and systems,

• connection of consumption and generation systems to the grid,

• installation and operation of metering points (electricity meters),

• operation, maintenance and servicing of approximately 220,000 lighting systems in the urban area.

Stromnetz Berlin emerged from the municipal energy supplier Bewag. From 2001 to mid-2021, the company was part of the integrated energy supplier Vattenfall. Since 2021, Stromnetz Berlin has belonged to the holding company BEN Berlin Energie und Netzholding GmbH, which was established by the state. Thus, Stromnetz Berlin is a state-owned company.

Stromnetz Berlin communicates with customers, market partners and urban society through digital and classical channels. These activities aim to:

• increase the company's visibility,

• further improve the image of Stromnetz Berlin and

• position the company as a responsible guarantor for a reliable power supply and as a designer of the energy transition in Berlin.

Another core theme of our external communication is the positioning as an attractive employer for engineers, technicians, fitters, trainees, IT professionals and employees in the commercial-administrative field.

The range of tasks for the lead and project agency:

• Consulting and conception for external and, if necessary, also for internal communication

• Conception, development and implementation of individual campaigns on key topics

• Creation: conception, creation and design of publications of all kinds (e.g. brochures, flyers, posters, advertisements, cards), graphics, animations, online banners

• Development and implementation of communication for construction projects including communication with residents

• Media services by in-house specialists or in cooperation with media agencies

The range of tasks also includes for the lead agency (Lot 1):

• Strategic consulting on communication activities and brand building

• Employer Branding: Consulting, further development and implementation of campaigns for Employer Branding and Recruiting

• Conception, development and implementation of an awareness campaign

• Performance Marketing, particularly in the recruiting context

• Further development of the corporate design.

Estimated and maximum value – Lot 1 Lead Agency

The estimated value of the services to be awarded is 3,464,150 € net for the entire contract period. The maximum value of the services to be awarded is 6,928,301 € net for the contract period. The proportion of external services amounts to approximately 60% of the total turnover.

Estimated and maximum value – Lot 2 Project Agency

The estimated value of the services to be awarded is 912,573 € net for the contract period. The maximum value of the services to be awarded is 1,825,147 € net for the contract period including the extension periods, i.e. a total of six years. The proportion of external services amounts to approximately 55% of the total turnover.