Germany – Advertising and marketing services – Agenturdienstleistungen - Rahmenvertrag Influencer

The Stuttgarter Straßenbahnen AG (SSB) intends to conclude a framework agreement with a qualified influencer agency. The subject of the service is the conception, planning, control and implementation of influencer marketing campaigns, including influencer management, content production, contract management, as well as monitoring and reporting. The aim is to achieve authentic and target-group-oriented communication, particularly around the DeutschlandTicket, to strengthen the SSB brand, and to support employer communication to attract potential employees.