Germany – Market and economic research; polling and statistics – BR-Angebotsstudie

The subject of the BR tender study is the collection of data on the use and evaluation of BR offers on radio, television and various digital platforms (BR's own platforms Web/App, ARD-Mediathek, ARD-Sounds and other podcast platforms, YouTube, Instagram, Facebook, Tiktok, Twitch, Snapchat) among the Bavarian and German population. To be able to make statements about both BR offers for a Bavarian audience and BR offers with a supra-regional focus (offers in Das Erste, ARD-Mediathek and ARD-Sounds; various digital offers), a nationwide and a nationwide survey should be conducted in three survey waves per year. The contract begins on 01.01.2027 and has a duration of 12 months until 31.12.2027. (= basic duration). This contract is automatically extended for up to three times for 12 months each, if neither of the parties terminates this contract in writing 4 months before expiry.