Germany – Customer survey services – Kundenbefragungen und Marktforschung

The subject of the procurement procedure is the conclusion of a framework agreement for the provision of market research services to support the contracting authority in the further development of its products, services and offers. The objective of the procurement is to gain insights into the needs, expectations and experiences of different target groups and thereby create a solid basis for decisions on technical and strategic issues. The services include, in particular, the conception, implementation and evaluation of survey projects. These are called up on a project-specific basis. Scope of services (overview) The services to be provided under the contract may include, in particular: • Conceptual design and methodological consulting for survey projects • Conducting quantitative surveys (e.g. online or telephone surveys) • Conducting qualitative surveys (e.g. interviews, focus groups) • Conducting primary research (Field Research) • Conducting secondary analyses (Desk Research) • Target group approach and recruitment of participants • Data preparation, analysis and interpretation • Preparation and presentation of results including recommendations for action The selection and combination of methods is project-specific and depends on the research question and target group. Target groups The surveys are aimed at different target groups in the environment of the contracting authority, in particular: • Employees • Female and male entrepreneurs and management • Occupational safety specialists and company doctors • Participants in events • Cooperation partners, associations and other specialist actors The specific target group is determined on a project-specific basis. Call-off of services The services are procured on a needs basis within the framework of individual call-offs from the framework agreement. There is no entitlement to call off a specific scope of services. The precise design of the services (e.g. methodology, scope, scheduling) is determined on a project-specific basis in consultation between the contracting authority and the contractor. The specific service requirements result in particular from the service description.