Denmark – Advertising and marketing services – Udbud vedrørende Levering af contentydelser til SoMe

DSB offers two (2) framework agreements, each with its own framework agreement for the delivery of content services to social media. DSB has chosen to divide the tender into two framework agreements to ensure specialized expertise across platforms. Bidders can submit a bid for one or both framework agreements. Framework Agreement 1: Facebook, Instagram and LinkedIn. The framework agreement includes consulting, sparring, idea and concept development, as well as production of platform-adapted content for Facebook, Instagram and LinkedIn. The services relate to organic content, including, for example, video, images, graphics, carousels and copy, that are relevant and create engagement in the target group. Framework Agreement 2: TikTok and new and other platforms. The framework agreement includes consulting, sparring, idea and concept development, as well as production of content for TikTok and any new or other social platforms. The services relate particularly to platform-specific and format-driven content, including short-form video, trend-based content and quick adaptation to new formats and user behavior.