Argentina – Advertising and marketing services – CAMPAÑA DE COMUNICACIÓN ESTRATÉGICA EN ARGENTINA

The general objective (impact) of this contract will be to drive a paradigm shift in how the target audience perceives and understands the relationship between the European Union and Argentina, positioning the EU as Argentina's strategic partner. The specific objective (Result) of this contract will be to measurably increase knowledge and positive perception of the European Union as a trusted and reliable partner for Argentina, on the issues that matter to the target audience and around the main priorities of the partnership proposed by Global Gateway.