France – Advertising management services – Prestation de régie publicitaire pour la gestion et la commercialisation des publicités sur la messagerie laposte.net

In the context of its strategy to enhance and monetise its laposte.net messaging service, La Poste wishes to engage an external advertising agency to commercialise the available advertising spaces on its platform in order to generate revenue while ensuring a smooth and non-intrusive user experience. The selected agency must provide a comprehensive solution, including the management of advertising inventories, programmatic buying, management of multi-format campaigns (including banners, videos, native ads), as well as detailed reporting of performance. Particular attention will be paid to the compliance of advertisements with security and data confidentiality standards, particularly with regard to the GDPR. La Poste is seeking a strategic partner capable of supporting its development in this area and maximising the advertising potential of its portal while respecting its commitment to its users. The processing of La Poste's data, including hosting, backup and/or consultation, must be located within the European Union (EU), a country of the European Economic Area (EEA), or a country recognised as adequate by the European Union. The consultation dossier that will be sent to the selected providers will specify the elements related to this requirement.