France – Advertising and marketing services – Conseil et achat d'espaces sur le digital et les réseaux sociaux pour ARTE France

The present contract is a single-supplier framework agreement with call-off contracts, the purpose of which, non-exclusively in the territory of France and, very exceptionally and punctually, in other countries of the European Union, is to provide strategic consultancy, purchase of advertising space, monitoring and optimisation of paid campaigns on the social networks of ARTE, and more generally on all online advertising media. It is specified that ARTE's needs for the purchase of offline space (OOH, press, radio, cinema) are already covered elsewhere and are therefore excluded from the scope of the present contract. It is also specified that the framework agreement will be concluded without a minimum and with a maximum of 16M euros excl. VAT (sixteen million euros excluding VAT) over the entire duration of the framework agreement (maximum 4 years). It is also indicated that this maximum amount does not constitute an indication of the budget of ARTE France but rather the maximum ceiling that the framework agreement may not exceed over the maximum duration of the contract, i.e. 4 (four) years.