Germany – Advertising and marketing services – Dienstleistungsvertrag Agentur Content Marketing

The subject of this tender is the conclusion of a service contract for comprehensive agency services in the field of content marketing according to the understanding of the hvv. The scope of services includes, in particular, the strategic-conceptual editorial topic planning and the cross-channel topic staging with a consistent "Digital-First" perspective. The agency translates the hvv content strategy and the underlying topic clusters into a sustainable, integrated editorial plan and develops identity-creating content as well as attention-grabbing, emotionally appealing concepts and assets. The basis for all concepts, plans and productions are the hvv content strategy, the hvv editorial strategy and the hvv social media strategy. The agency also takes over the distribution of the content in relevant channels. The aim is to strengthen the hvv brand positioning and to achieve a long-term positive image formation.