Spain – Advertising and marketing services – Contrato de servicios de apoyo y asistencia a la gestión y comercialización de patrocinios para actividades municipales y evaluación de proyectos con presencia de marca en la ciudad (tres lotes).

Contracting of the services of: LOT 1.- SUPPORT FOR THE ELABORATION AND MANAGEMENT OF THE ANNUAL SPONSORSHIP PROGRAMME LOT 2.- COMMERCIALISATION AND ASSISTANCE IN THE EXECUTION OF SPONSORSHIPS LOT 3.- IMPACT AND REPERCUSSION AUDITING

OBJECT LOT 1: Support for the Elaboration and Management of the Annual Sponsorship Programme. Technical support for the elaboration and management of the Annual Sponsorship Programme, through the development of specific tasks, issuing technical reports on proposals for the inclusion of the management units, annual reports, modifications, as well as analysis and definition of sponsorship assets for their market offering and evaluation of contributions and returns of the specific agreement proposals formulated.

OBJECT LOT 2: Commercialisation and Assistance in the Execution of Sponsorships. Commercialisation activity, commercial capture and management of sponsorships for sponsorship activities promoted by Government Areas, Districts, Autonomous Bodies and Municipal Companies, incorporated into the Annual Programme in each financial year and identification and assessment of contributions and returns for specific agreement proposals formulated. This lot is linked to variable payment for results. This commercialisation task will cover both the activities planned in the PAP and the new activities that are incorporated into it throughout each year of validity by the Technical Sponsorship Commission, an organ linked to the Office of Strategic Projects and Business Participation of the Directorate General of Institutional Relations and Strategic Projects, integrated into the General Coordination of the Mayor's Office.

OBJECT LOT 3: Impact and Repercussion Auditing. Evaluation of projects proposed by private entities for the development of events and actions in the city with commercial brand presence in order to identify and quantify their level of impact, interest and strategic nature for the city. This lot is also subject to variable payment depending on the specific reports requested and issued.