Spain – World wide web (www) site design services – Servicio para la definición de la estructura, organización y contenidos de la nueva web de Turismo de Galicia.

It is a matter of adapting the Tourism of Galicia website to the new reality, both in terms of technologies and the way in which current society seeks tourist information, and turning it into a useful, efficient platform with an iconic image in line with the Tourism Strategy of Galicia 2030, for both the Galician and national markets, as well as for international source markets. To achieve this overall objective, it is envisaged that it will be necessary to design and conceptualise, at a conceptual level, the architecture and functionalities of the new website, documenting the navigation and content organisation guidelines, as well as improving and adapting these contents for their subsequent implementation. To achieve the specific objective, the tasks to be carried out are as follows: - Conceptual and structural design of the new Tourism of Galicia website and its continuous optimisation. - Analysis, reorganisation and adaptation of existing content, with the aim of optimising its accessibility, usability and informational value. - Improvement of content through the production of high-impact new content (audiovisual, thematic, multimedia). - Management of quality control and content coherence. - Definition of guidelines for integration with artificial intelligence, personalisation, georeferencing and multichannel exploitation systems. - Development of plans and documents for the preservation, migration and traceability of historical and new content. - Proposal and justification of the integration of advanced tools and services (own or third-party), always under the service modality and without requiring own technological development within the framework of this tender.