Germany – Advertising campaign services – Rahmenvereinbarung Digitalmarketing-Dienstleistungen Tourismus Oberstdorf

The Kurbetriebe Oberstdorf, a non-legal entity of the market Oberstdorf, is tendering a framework agreement for Digital Marketing Services from an agency for strategic consulting, digital media planning, campaign management and creation from 01.02.2026. With around 485,000 guests and over 2.5 million overnight stays per year, Oberstdorf is one of the most important tourist destinations in the Alpine region. Oberstdorf, as a premium class health resort and Kneipp spa, is a year-round destination with a focus on mountain and hiking sports. In 1987, 2005, 2021 and 2031, Oberstdorf was or will be the host of the Nordic Ski World Championships, and international top events such as the Ski Flying World Championships, World Cups and the Four Hills Tournament take place regularly in the southernmost municipality of Germany. For the strategic planning, creative conception, operational management, continuous optimization and further development of the digital marketing measures of Tourismus Oberstdorf, a lead agency is sought as a long-term strategic partner (Paid/im Peso-Modell). It accompanies the digital communication holistically, proactively develops new impulses and is responsible for both the strategic further development and the successful operational implementation of the agreed measures. The digital marketing will be tendered as a framework agreement with a duration of one year starting on 01.02.2027. The framework agreement is extended by a further 12 months if it is not terminated by one of the contracting parties at the latest three months before the end of the term. It ends at the latest – without the need for termination – on 31.01.2031. The subject of the framework agreement is care as well as project-specific consulting and project implementation in the areas of (1) Strategy & Planning with strategic (annual) planning and creative conception, strategic media planning, budget allocation and channel mix, knowledge transfer and innovation, (2) Creation and operational campaign management with advertising material design, operational campaign management and reporting and (3) further requirements. The details result from the framework agreement and the description of services as well as the further tender documents.