Netherlands – Advertising and marketing services – Mediastrategie, campagnemanagement en mediainkoop

The Vrije Universiteit Amsterdam (hereinafter: VU) intends to conclude a framework agreement for media strategy, campaign management, and media purchasing. The assignment involves strategically and operationally supporting the VU in the planning, execution, monitoring, evaluation, and optimisation of media campaigns to achieve marketing and communication objectives and in accordance with the specifications and conditions of the VU. With this assignment, the VU aims to work towards a coherent, data-driven, and efficient use of media and media channels. The VU seeks advice and support in the transition from a large number of fragmented, ad-hoc campaigns to a balanced mix of small-scale, medium-sized, and larger strategic campaigns. This focuses on online campaigns. The intended contractor provides integrated services in the field of media strategy, campaign management, and media purchasing throughout the term of the agreement. The estimated contract value is approximately €4.000.000 excluding VAT, over a total term of four years plus implementation, being approximately €1.000.000 per year. Of this total value, approximately 75% falls under media purchasing and approximately 25% under campaign management and media strategy. The maximum value for the intended framework agreement is set at €6.000.000 incl. VAT.