France – Advertising and marketing services – CONSEIL ET ACHAT D'ESPACES PUBLICITAIRES

The present contract aims to entrust the successful tenderer with: - the provision of advisory and strategic support services in media planning (posters, press, radio, television and Internet), the selection of media and their combination for each of the promotional campaigns for the cultural offering (exhibitions, auditorium events, permanent collections) and for the loyalty of the Louvre Museum's audiences (including possible campaigns for the Delacroix Museum or the Tuileries Garden). - the negotiation, purchase and management of advertising spaces (posters, press, radio, television and Internet) necessary for the implementation of these promotional or audience loyalty campaigns for the Louvre Museum, with the exception of the spaces conceded to the Louvre Museum under the terms of media partnerships concluded directly by the Louvre Museum. The principle adopted is that of payment delegation (the successful tenderer will act as a payment agent).