Denmark – Advertising services – Udbud af reklamebureauydelser til Lotto, Vikinglotto, Lotto PLUS, Klub Lotto og Klasselotteriet

The procurement concerns advertising agency services for the following products and brands: Lotto, Vikinglotto, Lotto PLUS, Klub Lotto and Klasselotteriet. The supplier, in collaboration with the Customer, shall develop and deliver marketing and campaign initiatives that support the brands' long-term positioning, ongoing prize pool communication, and an agile commercial effort that ensures continuous activation across channels and platforms. The supplier shall be able to further develop the individual brands, with respect for their existing foundation and position, and simultaneously contribute to ensuring continued relevance, engagement and growth in the target groups.