Germany – Business development consultancy services – Geschäftsstelle der BMWE-Initiative „FRAUEN unternehmen“

The Federal Ministry for Economic Affairs and Climate Action (BMWE) intends to tender a contract for the office (GS) "FRAUEN unternehmen". The office is to develop the new priorities set by the BMWE and create new measures to raise awareness among girls and women about self-employment, together with the "Vorbild-Unternehmerinnen" (VUs). To counteract societal influences and promote stereotype-free career choices, in addition to vocational schools and universities, general education schools should also be increasingly addressed. It is in the interest of the contracting authority (AG) to cooperate with other programs/projects supported by the BMWE, such as the SCHULEWIRTSCHAFT-PREIS or the BMWE initiative "Gründung in school", and, where appropriate, to develop proposals for collaboration to exploit possible synergies. Furthermore, the initiative "FRAUEN unternehmen" is also a measure from the joint action plan "Mehr Unternehmerinnen für den Mittelstand". As part of the action plan, the GS is also actively involved as a member of the network. The topic of "female entrepreneurship" is to be given greater prominence in the public eye. This should also include increased reach in social media. In addition, it is expected that the circle of active VUs will be specifically expanded, particularly to include entrepreneurs from the crafts, MINT, AI and digitalisation sectors, from the eastern German federal states and rural areas, as well as those entrepreneurs who have themselves taken over a business succession. The core tasks of the contract include in particular the provision of personnel, a basic equipment for the perception of the network coordination and the project management, travel activities as well as the internal and external communication including the annual creation of a media concept (details in the respective work package). The following services are to be considered:

- AP 1: Central point of contact for VUs and all those interested in the initiative

- AP 2: Matching VUs with the target group

- AP 3: Building and expanding the external network/approaching multipliers and network partners

- AP 4: External communication – strengthening the general visibility of the initiative "FRAUEN unternehmen" as well as the commitment of the VUs within the framework of the initiative

- AP 5: Internal communication – strengthening the internal network of VUs and supporting the exchange of experiences among VUs

- AP 6: Monitoring, evaluation of the initiative and preparation of results

- AP 7: Targeted expansion of the circle of VUs