Germany – Marketing services – Rahmenvereinbarung Brand-Agentur

Conclusion of a framework agreement for brand management and campaigns for the German Red Cross (DRK) e. V. Secretariat. The tender is divided into two lots. Lot 1: Brand management for the DRK e. V. An agency with particular expertise in the areas of strategic brand management and corporate identity is sought. The agency's task is to strategically further develop the appearance of the DRK, taking into account and in cooperation with the above-mentioned areas of responsibility, to sharpen the DRK brand and to position the German Red Cross as a significant international aid organisation and welfare association both internally and externally. Lot 2: Campaigns for the DRK e. V. An agency with particular expertise in the field of campaigning is sought. The agency's task is to develop, implement and evaluate the success of campaigns for the German Red Cross.