Germany – Marketing management consultancy services – Stadt Burgdorf: Citymanagement für das Sanierungsgebiet Innenstadt Burgdorf

The town of Burgdorf is centrally located in the north-eastern area of the Hanover region, right in the middle of the urban quadrilateral of Hanover - Celle - Braunschweig - Hildesheim with very good connections to the supra-regional road and rail network. Burgdorf has 31,156 inhabitants and is economically characterised by small and medium-sized enterprises. Since 2022, Burgdorf has been part of the funded urban development programme "Lebendige Zentren" with the redevelopment area "Innenstadt Burgdorf". As part of this multi-year redevelopment measure, the establishment of a so-called "Citymanagement" is planned for the year 2026. Urban development is increasingly seen as a joint task that requires an active, controlling management. The Stadtmarketingverein Burgdorf e.V. (SMB) has been firmly established in the urban society for decades (2,700 members). It works closely with the Verkehrs- und Verschönerungsverein Burgdorf (VVV) and already implements a wide range of projects. However, there is no strongly developed neighbourhood or community life in the inner city itself. This is where the Citymanagement comes in: it is intended to close a gap between existing city marketing activities and actor activation focused on the inner city. The Citymanagement takes on this role as a coordinating and networking interface between the municipality, citizens, businesspeople and other actors. The aim of this project is to promote the inner city as a more attractive, active place for social, economic and cultural interaction. In its role as a networking body, the Citymanagement will bundle activities, initiate projects and control processes. The Citymanagement does not compete with the existing actors, but complements their work with a coordination and activation function focused on the redevelopment area. It does not operate within the municipal administration, but as an external contractor who cooperates closely with the departments of economic development, urban planning and the environment, culture and youth services.