Germany – Advertising and marketing services – Anlaufstelle UNESCO City of Design Berlin

Berlin has been part of the international UNESCO Creative Cities Network since 2006 and holds the title of UNESCO City of Design. Despite the international significance of this status, its contents, potentials, and networks have so far been only limitedly visible in the city society, in the design industry, and in international exchange. Moreover, there is a lack of a coordinated programmatic use of the title as a strategic instrument for urban development, international cooperation, and the creative industries' profiling. The subject of the contract is therefore the creation of a concept for a suitable package of measures and its implementation, in order to increase, in particular, the visibility of Berlin as a UNESCO City of Design locally, nationally, and internationally, to activate and network actors of the Berlin design landscape, to promote exchange with other UNESCO Cities of Design, and to position the UNESCO title as a strategic resource for the city.