Netherlands – Advertising and marketing services – Communicatiediensten

The scope of the contract is divided into two lots which, in practice, function as a single chain for the preparation and execution of the ZHB campaigns:

Lot 1 (Media Advice and Purchase): This includes strategic media advice, the purchase and scheduling of (paid) media (such as social, display, DOOH and radio), data-driven (geo)targeting, and the continuous monitoring and reporting of results. It also includes quick, ad-hoc media deployment in response to current events.

Lot 2 (Communication Advice and Design): This includes the further development of the existing campaign line 'Vaststaan of meebewegen. Wat doe jij?' and the design, layout and production of all online and offline campaign materials, ready for print or publication. It also includes the development of toolkits for partner organisations and print management.

Contractors must be operational immediately upon award, as the first regional campaign will go live at the end of the first quarter of 2027. The total estimated value of the contract is approximately € 2,600,000 over the maximum duration of four years.