Spain – Advertising and marketing services – Constituye el objeto del contrato prestación de servicios de agencia de medios para la planificación, intermediación, compra y seguimiento de espacios publicitarios en los distintos medios y soportes de comunicación (prensa, radio, televisión, internet y otros) promovidos por el Palacio de Ferias y Congresos de Málaga (En adelante, FYCMA).

The main object of the contract is the provision of media agency services for the planning, intermediation, purchase and monitoring of advertising spaces in the various media and communication channels (press, radio, television, internet and others) promoted by the Palacio de Ferias y Congresos de Málaga (hereinafter, FYCMA). The contract aims to cover the need for professional intermediation with the media, through specialized companies that, in addition to managing said contracting, can provide FYCMA, when required, technical advice regarding advertisements, advertising campaigns and marketing actions necessary to ensure greater dissemination, effectiveness and visibility of the activities and events promoted by FYCMA. Actions related to the management of communication, promotion, event organization, media coverage and creative development that may arise from this contract. Given the nature of the contract, the need for permanent coordination and the direct link with events and campaigns developed in Málaga, operational delegation in the city or its metropolitan area is required. FYCMA will negotiate globally the discounts on tariffs with the various media.