Netherlands – Advertising and marketing services – Mediastrategie, campagnemanagement en mediainkoop

The Vrije Universiteit Amsterdam (hereinafter: VU) intends to conclude a framework agreement for media strategy, campaign management and media procurement. The assignment involves strategically and operationally supporting the VU in the planning, execution, monitoring, evaluation and optimisation of media campaigns, to achieve the marketing and communication objectives and in accordance with the specifications and conditions of the VU. With this assignment, the VU aims to work towards a coherent, data-driven and efficient use of media and media channels. The VU seeks advice and support in the transition from a large number of fragmented, ad-hoc campaigns to a balanced mix of small-scale, medium-sized and larger strategic campaigns. The focus here is on online campaigns. The intended contractor will provide integrated services in the field of media strategy, campaign management and media procurement throughout the term of the agreement. The estimated contract value is approximately € 4,000,000 excluding VAT, over a total term of four years plus implementation, amounting to approximately € 1,000,000 per year. Of this total value, approximately 75% falls under media procurement and approximately 25% under campaign management and media strategy. The maximum value for the intended framework agreement is set at € 6,000,000 incl. VAT.