Spain – Advertising management services – Servicios de una agencia de publicidad para el estudio, análisis, planificación e implementación de la estrategia de publicidad e identidad corporativa del CZFC.

This advertising agency will be responsible for analysing, planning, developing the strategy, managing, contracting and coordinating the commercial advertising campaigns that the Cádiz Free Zone Consortium (CZFC) may require during the execution of the contract and conducting market analyses, marketing studies and return on investment. The services included in this contract are as follows: Advisory, technical support, strategy planning and preparation of advertising investment budgets following the guidelines of the CZFC Communication Office. The contractor must provide information on audience evolution, return on investment of media, budget efficiency according to target and other technical aspects that guide the CZFC for an adequate and optimized contracting of advertising spaces and, therefore, of the investment. Mediation, management, programming and purchase of advertising spaces in media according to the planning and specific guidelines defined to optimize each campaign and, in accordance with, the budget previously approved by the CZFC. The winning company will be responsible for sending the designs and creatives to the contracted media (offline and online) and other supports of each campaign, according to the proposal presented and approved by the Free Zone and will be responsible for coordinating with the media the corresponding insertions. The media that will be mostly used for the campaigns are: Offline advertising spaces and Online advertising spaces (includes social networks) Within these media, active participation in specialized events and special actions on strategic sectors for the Cádiz Free Zone (round tables, talks, specialized days). These media will be both general and specialized, depending on the objectives set for each advertising campaign and the profile of the target audience to which it is intended. Monitoring, control and verification of the contracted advertising actions. The agency will evaluate the correct execution of each of the contracted actions, continuously checking the effective implementation of the actions, as well as their quality, informing the CZFC Communication Office, if applicable, of any incident in the execution. To this end, it will prepare a detailed report with the quantitative and qualitative results of the advertising actions developed at the end of the same. The CZFC reserves the right to request the corresponding certificates of emission for the insertions. To this end, the contractor must have updated public research sources of diffusion, audiences and public tariffs of the media and/or spaces used.