Netherlands – Advertising campaign services – Campagnedienstverlening

The provision of full-service campaign services through the use of in-house or externally contracted specialists, who develop, implement, and continuously optimize effective cross-media campaigns for the Dutch Government based on policy and communication objectives and target group and behavioural insights, with a strong focus on strategy, creativity and project management, for campaigns that are registered with DPC according to the applicable registration procedure. The contractor must be able to provide tailored services to a range of Further Contracting Authorities in a political-administrative context, various forms of service provision, different ways of organizing cooperation with the Further Contracting Authority and diversity in price/quality ratio. See the Selection Document/Descriptive Document for a further, detailed description of the Contract. The estimated value of the framework agreement is: € 52,000,000, - exclusive of VAT. To prevent the contractual maximum value from being exceeded in the meantime and the framework agreement from losing its effect before the intended end of the term, we conclude the framework agreement with a maximum contract value of € 70,000,000, - exclusive of VAT. See the Selection Document and/or the Descriptive Document for a further, detailed description of the scope/quantity.