France – Advertising campaign services – Conception, mise en œuvre et pilotage d'une stratégie de communication pour la gamme cosmétique Dax et Terra

The present framework agreement aims to design, implement and manage an overall (360°) communication strategy to develop the sales of the Dax and Terra cosmetic range, directly operated by the city of Dax, while ensuring effective operational support to the sales force. The present consultation will result in a "composite" framework agreement, concluded with a single economic operator, comprising a part treated as a standard contract, and a part treated as a framework agreement with purchase orders. The "standard contract" part concerns the following services: - Phase 01: Development and structuring of the new communication strategy for the Dax and Terra cosmetic range; - Phase 02: Deployment and optimisation of the communication strategy; - Phase 3: Consolidation, sustainability and commercial performance of the range. The "framework agreement with purchase orders" part sets the conditions for the execution of the services and is executed as purchase orders are issued. It concerns the following services: Website management, social media management, brand content and image, sales support, influence, Google and CEO (Price 2 to 7 of the Bill of Quantities). The maximum amount for the entire duration of the contract, for both parts combined, is 360 000,00 € VAT exclusive, i.e. 270 000 € VAT exclusive for the initial period and 90 000 € VAT exclusive for the possible renewal.