Germany – Advertising and marketing services – Tourismus Marketing GmbH Baden-Württemberg - Vergabe einer Rahmenvereinbarung für Agenturleistungen für digitales Marketing im Verhandlungsverfahren mit Teilnahmewettbewerb nach VgV

The Tourism Marketing GmbH Baden-Württemberg (TMBW) is seeking a long-term, strategic agency partner to navigate the increasingly complex digital landscape in an ever more volatile market environment. The agency is to strategically advise TMBW on digital B2C marketing and implement appropriate measures. This concerns the entire digital ecosystem of TMBW (campaigns, website, social media, newsletters), which is to be orchestrated and optimized. The holiday destination of Baden-Württemberg is to achieve optimal digital visibility. A cross-channel approach is absolutely desired. In this tendering procedure, the bidder with the convincing price-performance ratio, according to the award criteria, for the implementation of digital marketing measures for the holiday destination of Baden-Württemberg, is to be determined and selected.