France – Software package and information systems – Marché pour la Fourniture d’une Solution Customer Data Platform et d’une Solution de Résolution d’Identité et de Data Clean Room

To equip with new Marketing tools to identify prospects in real time, optimise and orchestrate omnichannel retargeting campaigns (media, email, SMS, notifications, calls, personal) for the Consumer Market of the Commerce Directorate. This framework agreement primarily addresses the needs of the DSIN of EDF Commerce, as well as certain entities of EDF SA, G2S and certain subsidiaries, which will be the prescribers of the services.