Germany – Graphic design services – RV Online-Kommunikation (Beratungs-, Konzeptions-, Design-, Marketing- & Redaktionsleistungen)

The Bavarian State Ministry for Economic Affairs, Regional Development and Energy (StMWi) offers an extensive online presence on a wide range of topics with considerable depth. The website stmwi.bayern.de is the main page of the ministry. It serves as the business card of the Bavarian Ministry of Economic Affairs and bundles all activities and information on key economic policy issues. In addition, the StMWi operates numerous satellite sites, such as image and campaign sites or specialist and topic portals (see Web site architecture of the StMWi, available at https://www.stmwi.bayern.de/impressum/). The portfolio includes online presences on (economic) policy focus topics such as foreign trade, start-up and business promotion, energy transition, regional development, training and further education, funding programmes (e.g. Digitalbonus Bayern, Mobile Communications Bavaria) and competitions (e.g. Bavarian Innovation Award) as well as events. In addition to websites, the StMWi operates social media channels (e.g. Instagram, Facebook, X, LinkedIn, TikTok and YouTube). Furthermore, the StMWi uses other instruments of online communication such as e-mail and newsletter marketing (e.g. Gründerland Bayern, Pressenewsletter), search engine marketing (SEO/GEO and SEA), content marketing (e.g. Erfolgreich-handeln campaign) and influencer campaigns. The StMWi's umbrella brand strategy presents the activities of online communication as a unit with a clear recognition value. The ministry's website stmwi.bayern.de is designed graphically, technically and in terms of content according to the StMWi's online style guide and the corporate design specifications of the Bavarian State Government (see Online Style Guide of the StMWi and Corporate Design Manual, available at https://www.stmwi.bayern.de/design/). In the sense of holistic brand management, all satellite sites of the StMWi are based on the online design specifications of the ministry. The online communication of the StMWi is an integral part of the ministry's public relations work. In order to fulfil the information mandate of state public relations, the activities and competencies of the StMWi must be communicated in a target group and topic-specific manner. In the sense of a modern user experience, the contents of the online communication must be prepared visually appealing, interactive and holistic. Therefore, the websites and other instruments of the StMWi's online communication must be continuously developed. An external service provider is required for this. Details of the scope of services can be found in the specification.