Germany – Advertising and marketing services – Ausschreibung einer Werbeagentur zur Konzeption, Planung und Umsetzung von Informations- und Kommunikationsmaßnahmen der alp Bayern

The Free State of Bavaria, represented by the Bavarian State Ministry for Food, Agriculture, Forests and Tourism (StMELF), promotes the sale of Bavarian agricultural products and foodstuffs through a series of information and communication measures under the umbrella brand "Bayern". The alp Bayern, Agency for Food - Products from Bavaria, is an independent unit within the Bavarian State Ministry for Food, Agriculture, Forests and Tourism. It supports the promotion of sales and the expansion of the market position of Bavarian agricultural products and foodstuffs. The key activities of alp Bayern include information and communication measures both domestically and abroad, market development measures, and joint appearances on platforms (e.g. trade fairs). The involvement of industry, associations and institutions is an important key element of alp Bayern. alp Bayern is seeking a suitable service provider (contractor) for the conception, planning and implementation of information and communication measures including media planning and booking, as well as the maintenance and further development of existing communication media in the area of sales promotion for Bavarian agricultural products and foodstuffs and related services. The contract in question is a framework agreement which will be concluded for a maximum duration of 4 years (3 years basic contract period plus contract extension options for a further year).