Germany – Business services: law, marketing, consulting, recruitment, printing and security – VBB-Gesamtkommunikation Agenturenpool für Marketing- und Kommunikationsaufgaben

The subject of the procurement is the conclusion of a multi-party framework agreement covering four distinct task areas (RV/AB). These include all creative, conceptual, and strategic communication services that the VBB Verkehrsverbund Berlin-Brandenburg GmbH needs to fulfill its company-wide communication tasks. The four task areas of the framework agreement are:

RV/AB 1 Digital VBB Communication: The conception, strategic further development, and operational implementation of digital communication measures, in particular for social media channels, digital campaigns, content formats, and channel-optimized communication strategies. Services for the technical operation of the website vbb.de are explicitly excluded.

RV/AB 2 Classical VBB Communication: The development and implementation of classical communication measures, including corporate design, print media, poster and advertising campaigns, as well as further traditional advertising materials and publications.

RV/AB 3 Moving Image Communication: The conception and production of graphic, illustrative, and real-image-based explanatory and corporate videos, as well as further moving image formats including storyboards, scripts, and post-production. The content must be integrated into the corporate design of the VBB.

RV/AB 4 Overall Communication i2030 incl. Website Hosting: The strategic and operational communication for the infrastructure project "i2030 – More Rail for Berlin and Brandenburg", including hosting, maintenance, and further development of the website i2030.de, classical public relations, events, campaigns, and project-partnership communication coordination. The services will be called upon throughout the entire contract period. There is no entitlement to specific individual orders. The contractor must ensure availability for short-term, project-related requirements. The services will be provided exclusively in German. The awarding of individual orders will be demand-driven, either by direct call-off in case of low order volume or by way of a mini-competition among the participating maximum of 4 contractors.