France – Advertising services – Concession de service pour l'exploitation de mobiliers urbains d'information à caractère général ou local supportant de la publicité à titre accessoire

Under a service concession, the concessionaire will be responsible for operating urban information furniture of a general or local nature, which may carry advertising as an ancillary activity, owned by the City of Paris and installed on its road network. With a unit surface area of 2 m², these items are deployed to ensure a homogeneous network across the Parisian territory. In accordance with Articles R581-42 and R581-47 of the Environmental Code, these items carry advertising as an ancillary activity. The concessionaire will handle the display, on behalf of the City of Paris, of information of a general or local nature. In this context, the concessionaire will be responsible for operating, including maintaining and servicing, the urban information furniture of a general or local nature, which may carry advertising as an ancillary activity. The number of urban information furniture (UIF) to be operated is 1 630 (each item has two sides), including 200 "map" UIFs, one side of which displays a district map. The advertising display may not exceed 50% of the total display across the entire network. Furthermore, in accordance with the Environmental Code and the RLP, the number of advertising posters per item must not exceed 50% of the total number of posters, and each side of the item must display at least one municipal poster. By exception, for the 200 items with a fixed "map" side, the opposite side may display only advertising. The grantor reserves the right to request the concessionaire to permanently remove part of the network (5% or 10% of the items) during the contract. The City of Paris will not contribute to the financing of the service. The concessionaire will bear alone the risk of operating the service. For the operation of the service, the concessionaire will be authorized by the contract to occupy the dependencies of the public road network of the City of Paris and must, in return, pay a fee that will take into account the benefits of any kind provided as a result of the occupation and use of this domain (exemption from the local tax on outdoor advertising by decision of the Paris Council 2018DU127 of 2, 3 and 4 May 2018). The fee mechanism will consist of a variable fee based on operating revenues, with a guaranteed annual minimum, to be set by the candidate. Regardless of the total revenue generated by the concession, the fee paid each year may not be less than the guaranteed minimum fee (GMF). The fee will be calculated on a per contract year basis. In the event that the grantor notifies the concessionaire of its intention to request the removal of 5% or 10% of the items, the fee mechanism will be adjusted to take into account the change in operating conditions. The concessionaire must provide guarantees ensuring the proper performance of the contract.