Germany – Advertising and marketing services – Rahmenvereinbarung Kundenbindung und Produktkommunikation Hamburger Verkehrsverbund

The subject of this tender is a framework agreement for the development, conception and implementation of communication measures with a focus on customer retention, customer activation and product communication, as well as further topic-specific individual measures. The focus is on dialogue-oriented and personalised communication formats, particularly in the areas of e-mail marketing, newsletter communication, CRM measures, and further digital, direct channels, e.g. push notifications. The development and implementation of integrated or 360° campaigns are explicitly not the subject of this tender. The contractor will take over the complete execution of direct communication measures and individual measures – from strategic planning and idea development, through conceptual design, to operational implementation, success evaluation and the derivation of concrete recommendations for action. The aim of the measures is to strengthen the customer relationship in the hvv, to reduce cancellations (Churn Prevention) and to win back former customers. Additionally, measures to specifically address existing customers to promote the use of hvv products and to activate products can be part of the services, for example via hvv e-mailings, the hvv newsletter or further CRM-based communication formats.