Romania – Advertising campaign services – Servicii pentru elaborarea și desfășurarea Campaniei naționale de informare și conștientizare în domeniul gestionării deșeurilor (prevenirea generării deșeurilor și compostarea individuală)

The purpose of the procurement is to design, develop and implement a unitary national campaign to inform, educate and raise public awareness about waste prevention, complementary to the “Reciclăm în România” campaign, run by MMAP in the period 2022–2023 with funding from the Environmental Fund, to ensure the continuity of the institution's public communication efforts regarding the implementation of national circular economy and sustainable waste management policies. The procurement also achieves another objective of the campaign: creating collaboration bridges between different entities and target audiences: local authorities, business environment (HoReCa, retail, food banks), NGOs, educational institutions, producers and consumers, with the aim of stimulating partnerships and joint initiatives for waste prevention, food waste reduction, promotion of reuse, repair and reconditioning, as well as for reducing the use of single-use plastic. This objective is achieved through Call to Action mechanisms, through which the campaign goes beyond the informative role and becomes a participatory and collaborative tool, contributing to the consolidation of a national culture regarding the circular economy and to the transformation of consumption behaviours. Thus, MMAP aims to run more than just a simple national information and awareness campaign on environmental issues, aims to create a space for direct connection between different areas of activity and communities, starting from the real needs of these, through collective and collaborative actions with a transformative effect on any waste into a resource, isolation in collaboration and good intentions in real impact for the population and the environment. For an efficient implementation, the activities are carried out in four distinct lots: Lot 1 - Unitary strategy, CTA, research and impact assessment (umbrella campaign) Lot 2 - Campaign: composting and food waste reduction Lot 3 - Campaign: circular economy (reduction, repair, reuse and reconditioning) Lot 4 - Campaign: single-use plastic (SUPD) The contracting authority will respond clearly and completely to all requests for clarification/information 11 days before the deadline for submission of tenders. Number of days until which clarifications can be requested before the deadline for submission of tenders: 20.