Poland – Promotional services – Usługa pośrednictwa w zakupie usług marketingowych oraz przygotowania zamawianych artykułów sponsorowanych

The subject of the contract is the provision of services by the Contractor, consisting of: 1. Brokering the purchase of: a) Advertising services on social media platforms where the Contracting Authority has accounts; b) Space in foreign and domestic press for the placement of, for example, informational, promotional or advertising publications, which will be prepared by the publisher of the press title in cooperation with representatives of the Contractor and the Contracting Authority or will be fully independently prepared by the Contracting Authority and delivered to the Contractor for further transmission to the publisher; c) Space on foreign or domestic internet portals with an economic theme or related to the individual activities of the Contracting Authority, for the placement of informational, promotional or advertising publications, which will be prepared by the publisher of the internet portal in cooperation with representatives of the Contractor and the Contracting Authority or will be independently prepared by the Contracting Authority and delivered to the Contractor for further transmission to the publisher; d) Advertising space on outdoor media (billboards, city lights, murals, large-format grids, digital outdoor, public transport vehicles, etc.); e) Sponsorship packages and other services, including promotional activities, during events where the Contracting Authority is a partner, sponsor or participant; f) Radio campaigns, podcasts, influencer marketing activities, cooperation with bloggers, etc. g) Other media, in line with the strategic goals of the Contracting Authority – after prior confirmation with the Contractor of the possibility of their purchase. and 2. Preparation and publication of sponsored articles, as mentioned in section III.7 of the OPZ. 2. A detailed description of the subject of the contract is set out in the OPZ (Annex 1 to the SWZ) and in the contract template (Annex 2 to the SWZ). / The Contracting Authority does not allow for the submission of partial offers. The subject of the contract includes the service of brokering the purchase of marketing services and the preparation of sponsored articles, which are an integral part of the same promotional and communication strategy. There is no possibility of dividing the contract into parts, as both the service of brokering the purchase of marketing services and the preparation of sponsored articles must implement a single coherent strategy, be based on the same key messages and use a uniform graphic and linguistic style. The content of the sponsored articles must also be coherent in terms of content and editorial style with the other promotional materials and adapted to the specifics and character of the media/channels within which the marketing services are purchased, which requires ongoing, close cooperation of a single contractor responsible for both the brokering of the purchase of these services and the preparation of the content of the articles. Dividing the contract into parts would result in the need to coordinate the actions of several independent contractors, which would be associated with the risk of inconsistency in the message, stylistic and editorial discrepancies and prolongation of the negotiation process and difficulties in keeping the publication schedule, and consequently a reduction in the quality and effectiveness of the implementation of the entire contract.