Romania – Promotional services – Servicii de organizare evenimente, informare, promovare, publicitate și conexe pentru implementarea Planului de comunicare al Programului Sănătate cod smis 361155

Through the services to be procured, the organisation of events/campaigns for the beneficiaries of the PS is sought, in various locations in the regions of Romania, with the aim of increasing the visibility of the PS, providing beneficiaries with complete, clear and up-to-date information, in order to elaborate/implement quality projects. At the same time, it is envisaged to raise awareness, among the general public, of the financing that PS offers for the Romanian health system and to present the concrete results obtained by the beneficiaries of the PS. By procuring the services of event organisation, promotion, publicity and related services, the following direct and indirect benefits will be obtained:

• ensuring the national visibility of the interventions/investments made by the Union, supported by the Health Programme through the ERDF, ESF+ - Health Programme, taking into account their particular relevance for the public administration and the beneficiaries of the services offered by it (objectives, activities, progress, results, key concepts, impact etc.);

• providing coherent, concrete and proportional information to various categories of the public, which include the mass media and the general public;

• fulfilling the obligation of the PS AM to inform that the European Union ensures co-financing and to make known the activities and results of this financing;

• achieving a unitary and integrated concept, materialised in the production/personalisation of informative/promotional materials/instruments adapted to the specifics of each event and the dissemination/transmission of these to the target groups and the general public;

• fulfilling the obligations regarding the communication component in accordance with the Visual Identity Guide for the period 2021-2027, with the Health Programme Visual Identity Manual updated on 29 November 2023, available at: https://mfe.gov.ro/minister/perioade-de-programare/perioada-2021-2027/autoritatea-de-management-pentru-programul-sanatate/comunicare-2/, as well as with other guides/guidelines/documents issued by MIPE/ the European Commission regarding the assurance of information and visibility of European funds.

The activities requested are detailed in Chapter 4 of the terms of reference.

The number of days until which clarifications can be requested before the deadline for submission of tenders: 20

The contracting authority will respond to all clarifications on the 11th day before the deadline for submission of tenders.